Go further with Xplor Fitness & Wellbeing.
We offer innovative and configurable software solutions for customers of all sizes, from personal trainers and coaches, to boutique fitness and wellbeing studios, gyms, health clubs, leisure centers, parks and recreation centers, fitness communities, clubs and federations.
Gyms, health clubs, leisure, parks & recreation centers.
Our leading, easy-to-use software helps gyms and health clubs of all sizes attract and retain customers, spend less time on admin, and deliver a great experience. With online booking, scheduling, access control, payments, reporting, client relationship management, self-serve, and automated marketing, Xplor Gym is everything you need to run your business, grow your revenues and build your fitness community.Visit site
Our leading, easy-to-use software helps sports, leisure, and recreation centers, communities, clubs and federations attract and retain customers, spend less time on admin, and deliver a great experience. With online booking, scheduling, access control, payments, reporting, client relationship management, self-serve, and automated marketing, Xplor Recreation is everything you need to run your business, grow your revenues and build your leisure community.Visit site
Wellbeing studios, personal trainers & coaches.
Xplor Mariana Tek
Our powerful, easy-to-use software helps enterprise fitness and wellbeing studios attract and retain customers, spend less time on admin, and deliver an exceptional experience. With online booking and scheduling, access control, integrated payments, client relationship management, self-serve, automated marketing tools, along with geo-location check-in, pick-a-spot, pre-ordering, and livestreaming. Xplor Mariana Tek is everything you need to run and grow your business at scale, and take your studio to the next level.Visit
Our flexible, easy-to-use software helps fitness and wellbeing studios attract and retain customers, spend less time on admin, and deliver a great experience. With online booking and scheduling, access control, integrated payments, centralised reporting, client relationship management, self-serve, and automated marketing tools, Xplor Triib is everything you need to run your business, grow your revenues and build your wellbeing community.Visit
TrueCoach by Xplor
Our leading, easy-to-use, software helps individual coaches, trainers, and instructors spend more time coaching and less time on admin. With workout builders, a video exercise library, nutrition tracking, integrated payments and real-time messaging, TrueCoach by Xplor is everything you need to better connect with your customers, and grow your training business at scale.View product
Our solutions help small businesses build more meaningful, lasting relationships with customers. With client relationship management, instant messaging, and automated marketing tools, seamlessly linked to your purpose-built business management software, Xplor Connect is everything you need to create more loyal customers, keep them coming back, and supercharge your success.View product
Our solutions help small businesses make better business decisions, more quickly and easily. With data on business performance, point-of-sale payments, consumer behavior, and industry insights, all available in a single dashboard, Xplor Insights is everything you need to track performance, spot new opportunities, and grow your business at scale.View product
Our industry experts
General Manager, APAC, certified group fitness instructor and personal trainer
Michelle has worked for Xplor Technologies in various commercial and management roles for the past 10 years, originally started leading account management, before becoming Chief Commercial Officer - Australia/New Zealand, and then being promoted to General Manager, Coach, responsible for leading our personal training software business globally. Now as General Manager - Australia/New Zealand she leads sales, marketing, account management and customer services, responsible for over 5,000 customers and a team of 100+ colleagues.
Before joining Xplor, Michelle studied at RMIT in Melbourne, Australia, and spent her earlier career working in web programming and IT system management before training with Les Mills, Premier Training International, Power Plate Academy, Fitness Industry of Australia, YMCA Fitness, the Australian Institute of Health and Fitness, and the London School of Sports Massage. As a certified coach, group fitness instructor and remedial massage therapist, Michelle then spent 10+ years working in the fitness industry in London, UK, delivering group fitness, personal training, and managing health clubs. With a wealth of industry experience in fitness, tech and payments, Michelle is passionate about helping fitness professionals and businesses deliver exceptional experiences and create lasting communities.
Based in Melbourne, Australia, Michelle enjoys spending time with her family and two dachshunds outside of work – and she loves all things outdoors, having run several marathons and hiked Everest Base Camp. Michelle is also fluent in Bahasa Malaysia and Cantonese.
Certifications: Diploma in Sport & Remedial Massage, International Program Instructor (Body Attack, Body Pump, Body Balance, RPM), Power Plate Instruction, Advanced Diploma in Personal Training, Certificate III in Fitness (Fitness Instructor), Spin Instructor, Aerobics Instructor.
Michelle is located in Melbourne, Australia.
General Manager and Chief Revenue Officer, Fitness and Well-being
James is responsible for serving boutique fitness studios, and parks and recreation center customers globally with all their Fit-Tech needs. With 20+ years’ experience in SaaS software, James is passionate about helping businesses use technology to transform their business, grow at scale, and deliver an exceptional customer experience. He leads our sales, marketing, account management and customer services teams, and is responsible for over 1500+ customer locations and a team of 100+.
Before joining Xplor Technologies, James’ career spanned various roles at ACTIVE Network LLC, where he grew $5M+ in new sales, led a growth division of ~250 employees, and worked with some of the largest cities in North America; and Aquatics Informatics, where he was responsible for sales, marketing, revenue operations, professional services, and customer success. James has a degree in Commerce, Management Information Systems & Finance from Concordia University, and is also a Chartered Professional Accountant (CPA Canada). Based in British Columbia, Canada, outside of work James loves the outdoors and is a diehard fly fisherman.
Senior Vice President Product
Shayan has worked for Xplor Technologies in various product development and management roles for the past 14 years, having originally started in billing, before moving to technical business analysis, managing the team, and then all product development Xplor Recreation. As we entered new markets, Shayan also expanded his remit, becoming the global product lead for Xplor Recreation, before being promoted again to manage all our fitness and wellbeing SaaS products globally. In this role, Shayan leads product and innovation, testing, UX and CX, for Xplor Mariana Tek, Xplor Gym, Xplor Recreation, and Xplor Triib – leading a team of 50+ colleagues, serving over 41,000 locations.
Before joining Xplor, Shayan studied systems engineering at Simon Fraser University, British Columbia, Canada, and then spent his earlier career working in software testing and product innovation for Blackberry. With his wealth of fit-tech experience, Shayan is passionate about helping fitness and wellbeing businesses streamline their operations and deliver exceptional experiences.
Based in Vancouver, Canada, outside of work Shayan has worked as a martial arts instructor, competed in kickboxing tournaments, and stayed active in the community by coaching soccer for the last eight years.
Customer Support Specialist and certified personal trainer
At Xplor Technologies, CJ is responsible for serving personal trainers, coaches, and fitness professionals with all their fit-tech needs. Aa a CrossFit Level 2 coach, CJ has spent the last nine years coaching people in CrossFit and Functional Fitness. CJ’s passion for fitness began in 2012, culminating in him running his own coaching business and owning his own gym for four years. These days C.J. runs his own remote coaching business: The Open Gym Coach (The OGC), helping his clients embrace the mindset of enjoying their workout as opposed to dreading them. His workouts are focused on body building movements and high-intensity workouts with a CrossFit-touch.
Outside of work and remote coaching, C.J. likes to spend his time cycling, paddleboarding, and playing ice hockey. CJ is based in New York, United States.
Certificates: CrossFit L1 and L2, CrossFit Powerlifting, CrossFit Kids, USA Hockey Coach L1
Libby Bradley Burton
Account Executive and comprehensive Pilates and Yoga Instructor
Having been active her whole life, Libby started her career with competitive gymnastics and pole vaulting while at the University of North Carolina. After injuries, she discovered Pilates and Yoga as a way to strengthen and balance out, which was very different to the weight training she was used to. With a new machine and a love for both traditional and modern Pilates, Libby then certified in Balanced Body Pilates and Yoga Teacher Training 200 HR and has spent the last 15 years working in fitness programming and sales and pursuing a balanced wellness lifestyle. During this time, she created her own teacher training program for PBX and was contracted by a large gym in the southeast (35 locations, 2,000 instructors) to overhaul their group fitness programs. Not only did she create two signature programs that are still used today (Define, a combination of Barre and Pilates with bands and sliders, and Intensity, a combination of Strength and HIIT); she also delivered their teacher training and overhauled their branding.
Libby also ran her own boutique fitness studio for eight years, specializing in high-intensity Pilates, before choosing to redirect her focus to fit-tech in 2019 when she joined Xplor Technologies. Libby’s passion for fitness lies not just in our muscles but also our minds, because she believes the social and community part of group fitness is like nothing else. At Xplor, Libby combines her experience as a studio owner and fitness instructor and her love for fit tech to help studios and health clubs learn how to run their businesses better. Libby is based in North Carolina, United States.
Certifications: Balanced Body Pilates Apparatus Comprehensive Certification, Pre- and Post-Natal Pilates Certifications, Prana Vinyasa Flow Yoga Teacher Training 200 HR, 305 Fitness Cardio Dance Certification, Barre Certification, General Group Fitness Certification.
Global Partnerships Manager, certified group fitness instructor, personal trainer, and mindset coach
Having joined Xplor Technologies in 2022, Emily is responsible for developing strategic partnerships for leading online coaching platform TrueCoach by Xplor.
As a certified group fitness instructor, personal trainer, mindset coach, soon to be health coach, and the founder of the Fit Food Junkies podcast, Emily lives and breathes all things fitness. She is a passionate, life-long fitness guru, who lives her life by overcoming obstacles – with improving your mindset as her signature approach. In her younger years Emily was determined not to be limited by wearing a back brace for scoliosis, so she overcame this challenge by excelling in track and field. Nowadays she focuses on performance and trains her clients to reach their breakthrough moments both physically and mentally by using exercise as an outlet. Emily believes that what you can do with fitness is limitless – both inside and outside of the gym.
Emily has a Bachelor of Science degree in Health Promotion and Disease Prevention from the Keck School of Medicine at the University of Southern California (USC), with minors in Business Administration at USC Marshall School of Business and Spanish at USC Dornsife College of Letters, Arts and Sciences. She graduated Magna Cum Laude and was on the Dean’s List.
Emily is based in Texas, United States. She was also on FOX’s season 2 finale of Ultimate Tag in 2020, and is fluent in Spanish.
Certifications: AFAA Certified Group Fitness Instructor, NASM Certified Personal Trainer, Schwinn Certified Spin, Equinox Certified Cycling, Equinox Certified Pilates Fusion, Equinox Certified Barre, ISSA (soon to be) Health Coach, American Heart Association CPR Certified.
Customer Support Specialist and certified group fitness instructor
Having joined Xplor Technologies in 2021, Amber is responsible for serving fitness studios with all their fit-tech needs. She loves creating a sense of community and being able to impart her field knowledge and expertise to fitness studios and health clubs. Growing up in the musical theater world and earning a bachelor's in fine arts in musical theater, Amber performed off-Broadway in New York and regionally for 10 years. After severing her ACL during a final dance audition for Grease, Amber sought recovery in fitness. She spent a lot of time in a barre studio rehabbing her injury, consistently trying to get her knee to do what it once did. After months of classes, Amber realized: if she were there, she might as well teach, too!
This was the start of her journey in fitness: Amber earned a NASM certification in Exhale Barre and [solidcore] and trained in the Lagree method. And for the last 10 years, she has been an instructor at brands like SLT and Exhale in New York City and the Hamptons, and Studio Lagree, Exhale and [solidcore] in Chicago. She has worked both front and back of house in studios – from scheduling and audio repair, to instructing private sessions and group sessions of 50+. With this expertise in operations, she offers a fresh, unique perspective to studios looking to improve and grow their business.
Outside of work, Amber is a Senior Master Coach at [solidcore], based in Illinois, United States. She also likes to travel and spend time with her husband and her husky.
Certifications: NASM certification in Exhale Barre, trained in the Lagree method, trained in [solidcore] method.
Research Lead and certified group fitness instructor
With an eye for detail and a passion for fitness, Wes has carved out a unique career in both photography and fitness spanning 10+ years. His journey into fitness started when he was in high school and weighed over 300lbs. Determined to make a lifestyle change, he hit the ground running, literally – running three miles a day, and eventually losing over 115lbs.
Wes started working in the fitness industry in 2015, originally at lululemon and then Barry’s Bootcamp, where he ran their Nashville location as Studio Manager, before moving to Chicago to spearhead their entry into the Midwest market. After leading the migration of Barry’s onto Xplor Mariana Tek, Wes joined Xplor Technologies in 2019, working as a Support Specialist. During this time, he secured his fitness certification, and then started teaching group fitness classes combining strength training with cycling, at his local studio in DC. After a few years, Wes was promoted to UX researcher, where he is responsible for gathering user insights to improve our cloud-based SaaS fitness software.
Outside of work, Wes leads HIIT classes three times a week at Ripped in Philadelphia, PA.
Certifications: Group Fitness (ACE Fitness).
Michelle Van Horn
Head of Global Technology Partnerships, and a certified Yoga Instructor
Michelle is responsible for technology partnerships, professional services and account development for Xplor Technologies’ “everyday life” verticals. She joined Xplor when BrandBot was acquired in 2020 and has pioneered product strategy for our fit-tech solutions, services, and new products since then.
With a Bachelor of Science from the University of Missouri-Columbia, Michelle started her tech career at an e-commerce company servicing enterprise retailers. She then moved into fitness technology software and has spent the last ten years working in technology partner management, field marketing, and business development roles.
Outside of work Michelle teaches yoga classes at CorePower Yoga, is a business mentor for the YMA Fashion Scholarship Fund and is navigating her new role as a mom to two daughters. She is based in Massachusetts, United States.
Fitness certifications: Yoga Alliance, Yoga Sculpt
Head of Professional Services
A customer-obsessed, strategic thinker, Emily breaks down marketing and operations systems for fitness companies, and coaches their leaders to unlock revenue streams they didn't even realize they had. She has mentored and consulted with 400+ studio owners resulting in doubled conversion rates, increased new leads each month, outstanding retention numbers (95%+), spectacular customer experiences, and year-over-year revenue growth.
Before joining Xplor, Emily spent 13+ years as an Account Director at a global marketing and operations agency, Razorfish, serving clients like Coors Light, Best Buy, Microsoft, and Delta Airlines. Emily has always been a fitness enthusiast, so her personal passion and professional experience led her to The Dailey Method fitness franchise (65+ locations) in 2015. In her first year as CMO & COO, the company saw 30% growth in annual revenue, 98% franchisee retention rates and a 10% increase in profit margin. In 2018, Emily also founded Be Mindful Marketing, a boutique fitness business and marketing consultancy, serving and teaching hundreds of boutique fitness studio owners around the globe, before joining Xplor Technologies in 2022.
Emily has lived a little bit of everywhere – she was born in Chicago, IL, grew up in Portland, OR, and in the last 10 years has lived in Chicago, Seattle, San Francisco, and now Ft Lauderdale, FL with her husband and two (very sports-obsessed) young boys.