MarketingEdge automates digital marketing campaigns and Client Relationship Management (CRM) enabling home contracting businesses to win more customers, grow their business, and save time.

ATLANTA, GA, February 21, 2024 – FieldEdge by Xplor, a powerful all-in-one software platform for home contracting businesses, has today announced a brand new digital marketing automation tool, MarketingEdge. With audience targeting, lead management, email marketing, and personalized advertising; MarketingEdge is designed to help HVAC, plumbing, electrical, locksmith, and appliance repair businesses present a professional brand image, upsell their services to existing customers, and attract new prospects more easily.

Terence Cummings, General Manager, Field Services at Xplor Technologies confirms, “Marketing automation is a must-have for every home contracting business, because every business needs to be able to reach their customers easily, and spend less time finding new ones. MarketingEdge makes all those routine marketing tasks that come with running a successful business much quicker, helping to close more leads and create more revenue.”

Without the right technology for promoting their business and automating tasks, mechanical contractors are often stuck having to complete this work after hours. FieldEdge by Xplor’s new digital marketing tool enables customers to automate marketing campaigns with:

  • Pre-built email, text and landing pages, to speed campaign creation
  • Unlimited texts and emails
  • Smart audience segmentation, for sending more authentic messages based on customer behaviors and preferences, and
  • Real-time tracking and analytics, for viewing email open, engagement, and conversion rates and easily assessing how a campaign is performing.

With the ability to build unique workflows based on customer attributes; create more touchpoints with prospects; and automate communication; MarketingEdge enables businesses to optimize every stage of their customer lifecycle and deliver an exceptional customer experience. Field service operators can also use MarketingEdge to gather more 5-star reviews from customers. The new MarketingEdge automation tool has been built-in to the FieldEdge by Xplor platform to ensure there is no need for additional data entry or reconciliation.

Founded in 1980, FieldEdge by Xplor was created to help contractors run their home contracting businesses more easily, with a simple, powerful, all-in-one system for connecting the office to the field. Created by HVAC contractors, for HVAC contractors, FieldEdge is the only field management service solution with a real-time, two-way QuickBooks integration. Over 40,000 mechanical contractors use FieldEdge for smarter scheduling and dispatching; dynamic pricing, quotes and invoicing; simpler service level agreements; and real-time customer relationship management.

MarketingEdge is now available to all FieldEdge by Xplor customers. To find out more visit the website.

About Xplor Technologies

Xplor Technologies is a global platform combining SaaS solutions with embedded payments and Commerce Accelerating Technologies. Xplor provides enterprise-grade SaaS solutions for SMBs in “everyday life” verticals: Childcare & Education, Fitness & Wellbeing, Field Services and Personal Services – and a global, cloud-based payment processing platform.

Xplor Technologies serves over 78,000 customers that processed over $36 billion in payments, operating across 20 markets in 2022.

FieldEdge by Xplor is a leading provider of SaaS business management solutions for the HVAC, plumbing, and electrical industries, and has helped thousands of service-based organizations increase their sales performance and workforce productivity.

To learn more, visit


Article by Xplor Technologies

First published: February 21 2024

Last updated: May 20 2024