The art of loyalty for fitness studios

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Boosting new member sign-ups is an important part of building your fitness studio. But once you’ve got people through the door, you need to consider how you’re going to keep members happy, healthy and engaged. 

One of the best ways to retain your members is to harness the power of loyalty and rewards programs. Whether you display leader boards on the studio floor, set monthly attendance targets or offer a freebie on a member's sign-up anniversary, these ‘surprise and delight’ moments are what will set your space apart from the competition.

Why? Well, tailored loyalty programs turn a trip to the fitness studio from a chore into a motivating challenge. They use incentives and rewards to ensure your members earn the recognition they deserve for the hard work they’re putting in. 

It’s all about making your fitness space an experience and destination that members want to come back to time and time again. That starts with a friendly familiar face greeting them at the front desk and continues all the way through a digital class tracker that shows members when they’ve hit an attendance milestone or streak.

A man doing push-ups
Motivate members to stick to a consistent workout routine

Not only do strategic reward programs reduce churn and maximise members’ lifetime value, but they boost retention and motivate members to stick to a consistent workout routine. By giving them the accountability of regular challenges and the support of a like-minded fitness community, loyalty programs can keep your members engaged for the long term. 

But don’t take our word for it. We recently asked fitness fans what they’re looking for from the fitness studios they visit. Here’s what Emily from Adelaide had to say.

“Maybe you can run a competition. Like, you’ve done well this month and been to five classes. Here’s your reward. It’d be good to have that kind of recognition.” Emily, 30s, Adelaide

Looking for new ways to offer value to your members? Find out how to recognise your members with rewards, benefits and loyalty programs. Our new Xplor Technologies’ Evolve & Thrive Report is packed with the latest insights and trends transforming Australia’s fitness industry. 

Download our report and take informed action today.